Colin Edward Egan (2018)
Ten Years That Shook the (Capitalist) World: A Brexit Antidote
Rugby: Strategic Management Think Tank

Book Description
This BiteSized Fortress Europe Volume opens in 1987 and advances with markets in turmoil, greed in the ascendency (a sign of things-to-come), walls falling, curtains opening, Germany reunifying, China emerging, the USSR collapsing, George Soros rupturing the UK’s monetary policy, the fractious 1992 process limping towards a European Single Market and all of this within four years.

As the decade progressed the Chinese dragon fiercely roared and its economy soared. Japan wilted while Asian tigers South Korea, Taiwan, Hong Kong, Singapore, Malaysia and Indonesia flourished. The US quietly blossomed in a sustained period of real (non-inflationary) economic growth underpinned by cumulative annual productivity gains.

At the outset of our tumultuous ten years the much-maligned and misunderstood WTO, with all its rules and regulations and deterrents and structures and commitment to fair play, was still on the horizon as the General Agreement on Tariffs and Trade meandered along its half-century journey towards a belated birth of multilateral, rules-based ‘free trade’ in 1995.

Global financial markets were characterised by extreme turbulence in a decade which saw capitalism face-off against two varieties of communism, witnessed dramatic transformations in information and communications technologies and concluded with the Asian financial crisis and the newly minted Russian state defaulting on its sovereign debt in 1998.

This Volume chronicles these cataclysmic events and draws lessons for companies developing global business strategies in turbulent market environments. In the current frenzied and polarised political context businesses should have their strategies, plans and contingencies in place for a post-Brexit free trade competitive landscape regardless of which deal is negotiated: hard, soft or fudgy.

Each Volume of the BiteSized Fortress Europe Series has extended EndNote(s) which support the main text and focus on one or more dimension(s) of the globalization of markets and global business strategy. The first EndNote to this Volume is a comprehensive chronological listing of significant milestones in the history of globalization.

EndNote Two presents a bibliography of all the author’s recommended textbooks cited throughout the five BiteSized Fortress Europe Series Volumes and in the Parent Book. A standard definition of a high-quality textbook is ‘a critical evaluation of the extant literature’, primarily an objective assessment of empirical, evidence-based research from leading peer-reviewed journals combined with insights from ‘discussion-focussed’ journals such as the Harvard Business Review, the California Management Review and the McKinsey Quarterly. This compilation will enable the inquiring reader to explore a broad range of management disciplines and subject areas in much greater depth.

Contents

Preface
Prologue. 1843

1.       A Rude Awakening for Globalization
2.      Ich bin ein Berliner!
3.      The Berlin Wall Falls, Germany Reunifies, Comecon Unravels, The Soviet Union Dissolves
4.      Premature Prognosis: The End of History?
5.      China’s Conundrum and the Clash of Freedoms
6.      George Soros versus the Bank of England
7.       Japan’s Lost Decade?
8.       Inside Fortress Europe and the ‘1992 Process’
9.      Time to Stop Talking: Multilateral, Rules-based ‘Free Trade’ is (Belatedly) Born
10.     Windows ‘95
11.      Globalization Interrupted: George Soros Returns, the Asian Financial Crisis, Russia Defaults
12.     Why Genius Failed and No One Noticed
13.     1999-2018: A Brief Overview and Brexit
14.     Exploring Global Business Strategy
15.     Capitalism versus Communism: Half-Time

Epilogue. Capitalism: And How to Survive It!
EndNote One. Milestones in the History of Globalization
EndNote Two. Author’s Recommended Textbooks and Business Biographies

Volume One References

Media Release

 

Read all About It!

A new book by award-winning author, economist and former Professor of Strategic Management:
Colin Edward Egan.

(The sections below present an adapted version of the Media Release used to announce this book).

 

Colin Edward Egan (2018)
Ten Years That Shook the (Capitalist) World: A Brexit Antidote
Media Release.

Introducing this Volume

This ‘Beyond Brexit’ BiteSized Fortress Europe Series Volume opens in 1987 and progresses with markets in turmoil, greed in the ascendency (a sign of things-to-come), walls falling, curtains opening, Germany reunifying, China emerging, the USSR collapsing, George Soros rupturing the UK’s monetary policy, the fractious 1992 process limping towards a European Single Market and all of this within four years. As the decade progressed the Chinese dragon fiercely roared and its economy soared. Japan wilted while Asian tigers South Korea, Taiwan, Hong Kong, Singapore, Malaysia and Indonesia flourished. The US quietly blossomed in a sustained period of real (non-inflationary) economic growth underpinned by cumulative annual productivity gains.

At the outset of our tumultuous ten years the much-maligned and misunderstood WTO, with all its rules and regulations and deterrents and structures and commitment to fair play, was still on the horizon as the General Agreement on Tariffs and Trade meandered along its half-century journey towards a belated birth of multilateral (rules-based) ‘free trade’ in 1995.

Global financial markets were characterised by extreme turbulence in a decade which saw capitalism face-off against two varieties of communism, witnessed dramatic transformations in information and communications technologies and concluded with the Asian financial crisis and the newly minted Russian state defaulting on its sovereign debt in 1998.

This book chronicles these cataclysmic events and draws lessons for companies developing global business strategies in turbulent market environments. In the current frenzied and polarised political context businesses should have their strategies, plans and contingencies in place for a post-Brexit free trade competitive landscape regardless of which deal is negotiated: hard, soft or fudgy.

The book is the first of a five-Volume series addressing key challenges faced by companies in the contemporary era of ‘flat-earth’, ‘digital’, post-Brexit globalization. Each Volume of the BiteSized Fortress Europe Series has ‘extended End Notes’ which support the main text and focus on one or more dimensions of the globalization of markets and their impact on global business strategy. EndNote One of this book presents a comprehensive chronology of significant ‘Milestones in the History of Globalization’, from Ötzi ‘the Iceman’ millennia ago through Adam Smith in 1776 to the present day of the United Kingdom European Union membership referendum – Brexit – and beyond. EndNote Two presents a comprehensive bibliography of recommended global business strategy textbooks and business biographies cited throughout the five BiteSized Fortress Europe Series Volumes.

The ‘Beyond Brexit’ BiteSized Fortress Europe Series is based upon extended Chapter extracts from Outside Fortress Europe: Strategies for the Global Market by Colin Edward Egan. Each Volume covers one specific dimension of global business strategy, thus allowing the reader to focus on a topic or theme which most closely matches their interests and/or business speciality.

In conclusion

In this Volume we convey the dramatic series of simultaneous discontinuous changes and events that arose in an extremely short period of time during the 1990s, a turbulence unknown since the Second World War and one which has defined the contemporary era of globalization. In the Volumes of the BiteSized Fortress Europe Series which accompany this one we discuss the theories, concepts, frameworks, processes and tools which will guide smart managers building intelligent companies towards current and post-Brexit global business strategy success.

 


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