Strategic Management Events

 

 

Aligning management Theory & business Practice

Managerial theorists and social scientists can be aloof in defence of their theories and are often contemptuous of anything learned by management practitioners in the illustrious ‘university of life’, i.e. ‘on-the-job’. Consider, for example, the following quotation from the philosopher Roland Barthes (1915-1980): “The war against intelligence is always waged in the name of common sense”. We beg to differ, arguing throughout Outside Fortress Europe: Strategies for the Global Market that theory and practice go hand-in-hand: ‘… a way of thinking, a way of working’ represents our fundamental outlook on the foundations of success in global business strategy.

Aligning theory and practice from this perspective enables us to present in simple graphical form what we describe as The Dimensions of Global Strategic Management, illustrated in the figure below.

The Dimensions of Global Strategic Management

The double-headed arrows which link the three key dimensions in the figure above, along with the word ‘Fit’ on the three axes between them, demonstrate two fundamentals relating to the principles and practice of global strategic management:

    1. Each element of the ‘triangle’ impacts on the others.
    2. The three elements of the triangle must be in alignment. For example, the strategy should be appropriate for the external market conditions and the organization should be designed to effectively and efficiently implement the strategy.

Despite this, strategic planning requires a starting point. The more turbulent the market environment is, the more important it is that an external focus is adopted by companies, the clear conclusion being that the correct sequence for global strategic management decision making in the framework above is:

    1. Environment Scanning.
    2. Strategy Creation.
    3. Organizational Design.

This is reflected in the logic underpinning the presentation of ‘Strategic Management Events’ which follows.

 


Strategic Management events

Overview

Outside Fortress Europe: Strategies for the Global Market provides evidence-based principles, frameworks, processes and methodologies to guide the inquisitive SME/SBU manager to develop and lead the intelligent company, regardless of its relative size, business sector or country-of-origin.  The overriding objective of the research project underpinning the book is to guide smart managers to build and lead intelligent companies towards global business strategy success.

To complement the research evidence presented throughout the book, eight broadly related ‘events‘ have been designed, all of which can be delivered in a range of formats, including courses/modules, seminars, masterclasses, workshops, think-tanks, webinars, speaking engagements etc. Regardless of the event format, the level of expertise is set to the standards met in the Masters’ curriculum outlines presented in the Graduate Business Education tab of the Main Menu and is based upon academic and business experience criteria.

These global strategic management events can either be ‘open’ for a general audience or customised for a specific client’s requirements. The table below presents the title and descriptive subtitle for each event.

Customised or Open Strategic Management Events
Scanning & Sensing the Business Environment Undertaking a Strategic Audit
Analysing Global Markets Profiling Developed and Emerging Markets
Innovation and Entrepreneurship Strategies for Profitable Growth
Strategic Marketing Market Analysis and Marketing Management
Strategic Brand Management Building Sustainable Competitive Advantage
Integrated Marketing Communications Managing Customer Relationships
A Practical Framework for Global Business Strategy Success Designing Competitively Differentiated, International ‘Go-to-Market’ Plans
Implementing Global Business Strategy Building a Customer-Focused Organization

Taken as a whole, the sequence of events presented above follows a linear agenda in terms of the Environment-Strategy-Organization framework and sequence presented above. However, five key themes permeate all subject headings:

    1. Delivered Stakeholder Value.
    2. Strategic Clarity: Effectiveness.
    3. Operational Excellence: Efficiency.
    4. Organizational Design: Structure & Culture.
    5. Innovation & Entrepreneurship.

In addition to these themes, we discuss contemporary global strategic management issues and topics in the context of unprecedented and turbulent business environments, including a raft of disruptive technologies and business processes.

Please click/tap any of the event ‘presentation front cover slides’ below for detailed information presented in three categories for each subject/topic/theme arena:

    1. Context.
    2. Indicative content.
    3. Learning outcomes.
Nexus Knowledge Strategic Management Events
Please click/tap the ‘presentation front cover’ above for indicative content and learning outcomes related to this event

 

Please click/tap the ‘presentation front cover’ above for indicative content and learning outcomes related to this event

 

Please click/tap the ‘presentation front cover’ above for indicative content and learning outcomes related to this event

 

Please click/tap the ‘presentation front cover’ above for indicative content and learning outcomes related to this event

 

Please click/tap the ‘presentation front cover’ above for indicative content and learning outcomes related to this event

 

Please click/tap the ‘presentation front cover’ above for indicative content and learning outcomes related to this event

 

Please click/tap the ‘presentation front cover’ above for indicative content and learning outcomes related to this event

 

Please click/tap the ‘presentation front cover’ above for indicative content and learning outcomes related to this event

 


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