Colin Edward Egan (2018)
Outside Fortress Europe: Strategies for the Global Market
Rugby: Strategic Management Think Tank

Book Description
This book is not about Brexit or, indeed, the European Union. Or the USA, Japan and China. Or any country-else, for that matter. Or fortresses. It is about the design and delivery of global business strategies by companies of all sizes and from all sectors in a geopolitical and economic context which has its origins firmly rooted in late 18th Century political economy.


Outside Fortress Europe: Strategies for the Global Market captures a moment in time in the historical development of globalization while presenting the principles, frameworks, processes, methodologies and tools for enquiring managers to make intelligent decisions in what has been described as an era of extreme discontinuity and unprecedented uncertainty.

Theories of International Business, Finance, Economics, Strategy, Competition, Global Strategic Management, Marketing and Organizational Behaviour are presented alongside a proven Practical Framework for Global Business Strategy Success which embraces effective strategic marketing, innovation, brand management excellence and implementation capabilities. After all, a strategy which cannot be implemented is not a strategy at all.

Outside Fortress Europe: Strategies for the Global Market is a book with an attitude which acknowledges scholarly debate, but which expresses its own opinion, particularly regarding what is possible for companies to achieve despite the naysayers who claim otherwise. It is aimed at smart managers who want to create and run Intelligent Companies. It reflects a desire for positive organizational and personal change and emphasises that there is no need to distinguish between academic theory and business practice: one begets the other and positive transformation is indeed achievable through effective leadership, management development, operational excellence and employee engagement. And strategic clarity…



Part One: A Historical Perspective on Globalization

1.     Globalization Forces and Organizational Change
2.    Strategic Planning and Organizational Design for Global Business Strategy: A Historical Perspective

Part Two: Global Business Strategy

3.    Theories of International Business
4.    Theories of Strategy and Competition
5.    Analysing Global Markets and the Intelligent Company
6.    Strategic Marketing and Global Brand Management
7.    A Practical Framework for Global Business Strategy Success
8.    Implementing Global Business Strategy

Part Three: Creating Organizational Advantage

9.    Acquisitions, Joint Ventures and Strategic Alliances in Global Business Strategy
10.  Theories of Organizational Behaviour and Strategic Management
11.   A Strategic Perspective on Managing Change
12.  A Stakeholder Perspective on Global Business Strategy

Part Four: Epilogue and End Notes

Epilogue.  Capitalism: And How to Survive It!

End Note One.   Milestones in the History of Globalization
End Note Two.  Author’s Recommended Textbooks and Business Biographies


Detailed Contents
To view and/or download a PDF of a detailed Table of Contents of Outside Fortress Europe: Strategies for the Global Market please click on the ‘What’s Inside?’ icon to the left/above. The document will open in a new tab/window.



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All content © Colin Edward Egan, 2021