Colin Edward Egan (2018)
Analysing Global Markets and the Intelligent Company
Rugby: Strategic Management Think Tank

Book Description
This BiteSized Fortress Europe Volume opens with a contemporary classification of global markets which reflects the dramatic developments in international business and trade in the first two decades of the twenty-first century. We explore market dynamics, comparing the characteristics of established and emerging markets and outlining the implications of these for companies developing long-term, competitive global business strategies.

We also examine how companies might address the challenges of disruptive technologies and business processes by exploring principles of innovation and entrepreneurship. We present a Framework for Profitable Growth and provide insights into how this can be used for risk assessment and risk mitigation.

Knowledge is power, and we specify the types of information which companies should collect to ‘outperform’ rivals in the markets which they choose to compete in. Combined with the application of proven frameworks, processes and tools, we demonstrate how smart and savvy managers can build the Intelligent Company for an era of unprecedented opportunity in ‘foreign’ markets and by exploiting disruptive business processes.

Each Volume of the BiteSized Fortress Europe Series has ‘extended End Notes’ which support the main text and focus on one or more dimensions of the globalization of markets and their impact on global business strategy. The first End Note to this Volume is an essay which focuses on the globalization of the world economy and the implications of this for global industry structures and competitive strategy. EndNote Two provides comprehensive checklists relating to the strategic marketing trinity of customer, competitor and differential advantage analyses.



1.        Classifying Global Markets
2.       Emerging Markets – Emerge!
3.       Life Cycle Theories and Global Business Strategy Implications
4.      The Realities of the Product Life Cycle
5.      A Critical Appraisal of Portfolio Management, Directional Policy Frameworks and Generic Strategies
6.      Disruptive Technologies and Tipping Points
7.      The Economic and Strategic Challenges of Market Life Cycles
8.      Exploring the Supply Side: The Experience Curve
9.      Understanding the Nature of Demand
10.    Market Knowledge and the Strategy Payoff: The Intelligent Company
11.     Strategies for Profitable Growth: A Framework for Relative Risk Assessment
12.     Information Management and the Intelligent Company
13.     Competitor Intelligence: Anatomy of a Business Process

EndNote Essay. The Globalization of the World Economy and Competitive Strategy
EndNote Two. The Strategic Marketing Trinity: Customer/Competitor/Differential Advantage Analyses

Volume Two References


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All content © Colin Edward Egan, 2020