Graduate Business Education programme design

Preamble
Since joining Bradford University Management Centre on 1st October 1988 Colin has worked exclusively on Masters’ programmes in the university sector and in providing executive development teaching in both the corporate sector and international business schools.

On joining Warwick Business School (WBS) on 1st October 1990 he was involved with the team developing the WBS Distance Learning MBA and was research projects coordinator for the ‘Consortium MBA’, a unique, ‘live projects’ programme involving executive participants from five of the UK’s leading organizations from the private and public sectors. He was also a member of a small team which pioneered the WBS Customised Corporate Education Programmes.

He has gone on to deliver multiple-format Executive MBA and MSc programmes for leading university business schools worldwide. The section below lists the courses which Colin has designed and delivered in these institutions over the last six years. This is followed by a list of corporate clients he has worked with for three years or more and the subjects he has taught on their in-house executive development programmes.

MBA Course Design and Delivery

Warwick Business School, University of Warwick, UK
Programmes
MSc Marketing and Strategic Management
Executive MBA

Courses

    • Marketing Analysis
    • Marketing Strategy
    • International Marketing
    • Integrated Marketing Communications
    • Environment of Business
    • International Business
    • Global Business Strategies

Hong Kong University of Science & Technology (HKUST), Hong Kong
Programme
Executive MBA (with Chinese interpretation)

Course

    • Global Business Strategies

Rotterdam School of Management, Erasmus University, Netherlands
Programme
Executive MBA

Course

    • Marketing Management

Skolkovo: Moscow School of Management, Russian Federation
Programmes
Executive MBA
Full Time MBA

Courses

    • Strategic Marketing
    • Customer Insights and Buyer Behaviour
    • Market Analysis and Marketing Strategy (with simultaneous Russian interpretation)

Danube Business School, Krems University, Austria
Programme
Executive (Professional) MBA

Courses

    • Global Marketing Management
    • Integrated Marketing Communications
    • Strategic Product and Brand Management
    • Distribution Channel Management & Digital Media
    • Negotiation Strategy

International University of Monaco, Monaco
Programmes
Full Time MBA
Executive MBA

Courses

    • Marketing Strategy
    • Marketing Strategy & Management (Interactive Online)

IEDC – Bled School of Management, Slovenia
Programme
Executive MBA

Courses

    • Marketing Strategy
    • Strategic Management

‘In-Company’ Executive Development
Programme Contributions

Clients of three years or more:

    • BP
    • Castrol
    • Chartered Institute of Marketing
    • Coral
    • Cranfield University
    • Hitachi Europe (Semiconductors)
    • IBM
    • Network Rail
    • Premier Foods
    • Reed Elsevier
    • Rolls-Royce Aerospace
    • Royal Philips International
    • Tata Steel (formerly British Steel / Corus)
    • Uponor Aldyl
    • YKK

Courses/Subjects/Topics include:

    • International Business Environments and Global Business Strategies
    • Strategic Marketing
    • Leading a Customer-Centric Organization
    • Integrating Marketing in the Organization (IMO)
    • ‘EuroPool’: Fast Track High Potentials Graduate Management Program
    • International Management Course
    • Leadership and the High-Performance Organization
    • Marketing for Non-Marketeers (MNM)
    • Marketing Strategy and Management
    • The Challenges of Strategic Management

 


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All content © Colin Edward Egan, 2020